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AD THREE: Raisins from California. Dancing Raisins "Heard It Through the Grapevine". Because that's a whole market supply and demand on both the national and international basis. There it is. And then they called me and they said, 'you know what it's platinum in Canada too!' SW: Within a month of its release, the album went gold. BARRY KRIEBEL: Well that's the problem with the advertising! During the peak of their popularity in the late '80s, the California Raisins also had a fan club, merchandise that spanned from plush toys to lunch boxes to air fresheners, and a series of comic books. It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. That's what happened. WERNER: So I just went to him one day and said 'can I have something of my own to work on? I will only talk to you, Will.'. They help out with keeping prices stable and have an eye on supply and demand. We love hearing from you. And a lot people, including many of our listeners, still remember it really well. And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. Remember, he reports on the raisin industry. While the vines may feel special to their growerslike children!to you and me? Director. Hey. If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. And on top of that, there have been many, many more lawsuits. And so he says, 'Ok fine. [16], In 2002, the Food Network program Unwrapped featured a segment on The California Raisins featuring interviews with Will Vinton, David Altschul, and Mark Gustafson of Vinton Studios. Note: This transcript may contain errors. If you would like to know how we handle complaints, please click, . MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. Listen on:Apple Podcasts |Stitcher | Spotify |and more. SW: Kalem says the vote on whether or not to approve the ad was extremely close. . Because animators arranged each shot by hand, giving each raisin its own distinct personality (including individualized facial expressions and colorful sunglasses), the commercial took more than a month to shoot. 84 on the Billboard Hot 100. He was so into it that he personally got in touch with Will Vinton, the claymation animator, and asked to be included in his own commercial. Possibly, but in their own sweet, silly way, these spots conveyed a sense of mindless fun and gave the humble raisin its moment in the sun. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. And call them nature's candy. And Seth Seth was dancing all by himself in front of the group, without socks on! The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. The 1980's TV commercials for California raisins have been called some of the best ads ever made. You know how families can be about money. This client had been with his agency for over a decade, and though they'd had some fairly successful campaigns in the past, the client's main product was slipping in sales. Now, somebody just had to turn Seth Werner's concept into a real commercial. "The Raisins opened up a floodgate everything had to be personified," Vinton told Food & Winelast year. Merchandise sales included toys and Raisins images on nearly every conceivable medium: lunch boxes, notebooks, clothing, posters, bedsheets, and even a Halloween costume, just to name a few. ', SW: Barry Kriebel was president of Sunmaid at the time. Was the Dancing Raisins ad a success? California Raisins poster vintage 1987 Heard it Through The Grapevine. Hell no! Colossal issued a challenge to some of its animators: BRUNSFELD: How can you make a raisin look appealing? He says if it had just been up to him, he would not have ended CALRAB and therefore the Dancing Raisins. Constitution Avenue, NW SW: I was not even alive when most of those ads aired, and I had the same experience. Note: Comment submission is temporarily unavailable while we make improvements to the site. Almost across the board, everyone I spoke to had good things to say about the ad itself. SW: Remember, these were Fresno guys, not big city ad men. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. [19], In 2014, the California Raisins made a cameo appearance in the RadioShack Super Bowl XLVIII commercial "The '80s Called". But in 1986, thats just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in Claymation. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. 2016 ScienceAGoGo. RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. Right? A short time after that, he sat in a studio and sang the words into a microphone while strumming his guitar along with a few friends. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . You don't, right? But Michael Jackson, well he was not about that. Hey, I heard it through the grapevine Not much longer would you be mine Said I heard it through the grapevine Hey, I'm just about to lose my mind Honey, honey, yeah (Heard it through the grapevine Not much longer would you Be my baby, yeah, yeah, yeah) Honey, honey, I know That you're letting me go Hey, I heard it through the grapevine Just one piece! RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! We apologize for the interruption. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. This figure is also included on CalRaisins.org. So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. The California Raisin Advisory Board. Qualifying purchases could enjoy 0% interest if paid in full in 4 months on purchases of 99+. He said: WERNER: He would not approve the nose that I put on the raisin, no matter what I did, he wouldn't approve of it! SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. SW: Kalem Barserian, raisin industry veteran, again. SW: That's another thing that makes the raisin industry different. Today, the story of the California Dancing Raisins. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? Oh I heard it through the grapevine. 30 of those and you have a second of the commercial. His crime: growing raisins and then deciding to sell . And, I didn't know this, but nearly 100 percent of the raisins the U.S. produces come from within a 60 mile radius of the city. Photos not available for this variation. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. SW: Barry Kriebel became President of Sunmaid Raisins in February of 1986, one year before Ross Vannelli produced his album, and right as the California Raisins were in liftoff. If you have any issues please contact me before leaving negative response I will always do my best make it right! If you require a personal response, please use ourContact page. Perhaps the most memorable piece of California Raisins merchandise, however, came in the form of small, non-poseable California Raisins figures. Free shipping for many products! I don't need to prove anything to anybody. I treat my vines as if they were my children. In 2018, an episode of The Americans called "Rififi" feature a cereal box featuring the California Raisins on the back. Sunmaid. You're making us put up $32.50 for generic advertising, and Sunmaid's getting the benefit of it. SPEAKER THREE: The one song I remember them doing all the time was "I Heard it Through the Grapevine" To the point where I was a kid and I hadn't, I don't think it really clicked to me that that was like a real song. In 1985, he was a copywriter at the ad agency Foote, Cone, and Belding. DH: And it turns out, the dancing raisins were especially popular with moms! And if you don't have a consensus, it doesn't matter. So, growers and packers paid a tax on every ton of raisins they produced. These wildly popular clay animation raisins grew into far more than their creators had ever dreamed of. It wasn't true. This latest incarnation can still be seen on the California Raisin Marketing Board website.[11]. On the table below them. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. Raisin farmers rely on good weather and conditions to grow their product. The briefthe goal of the campaignwas to come up with a commercial that would make customers see raisins differently. CH: We're back. RV: I said, 'I'm going to do it where it feels authentic.' et Cie, S.C.A. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. [10] Different collections were produced in 1987, 1988, 1991, and finally in 2001 (the latter adding Carl's Jr. due to their late '90s acquisition of Hardee's) for their new stylization. Fresno is a dusty, medium-sized city in the middle of California's central valley. Those California Raisins weren't just in California anymore. Right or wrong, It depends on wherever the votes are. Most of the time when we buy raisins, we have no idea where they came from. But an even bigger faction of raisin packers did not have their own name-brands. SW: This is what raisin packing sounds like. SW: Kalem was voting on behalf of the packer he worked for. He watched the original commercial spin off into more and more distant territory. The industry is in talks about a new campaign to promote California raisins. But actually to me, one of the most interesting parts of that story was this little section on the California Dancing Raisins ads from the '80s. To access our initial disclosure document, please click, Get the item you ordered or your money back. The mockumentary-style show created a full backstory about the bands rise to stardom and delved into the histories of each of the individual Raisins, who had names by this pointA.C., Beebop, Stretch, and Red. But in terms of its impact on the industry it depends on who you ask. Vinton and his team spent weeks making about six different figurines and a set made out of clay. Unlike the smaller brands in the industry, it could afford to pay for that space. Which wasn't true. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. Your email address will not be published. What about Michael Jackson and what he was contributing? I mean. On November 4, 1988, CBS aired a primetime television special called Meet the Raisins! Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. Like, growing up, we had this little figurine in our doll house, and my parents dressed up as them one year for Halloween. Here's Sarah again: SW: One morning in 1986, Seth and the team at Foote, Cone, and Belding piled into a car and headed to Fresno. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. And so Will said 'well finally I took Janet's nose and put that on the raisin and he bought it [snaps fingers] like that.'. SPEAKER ONE: Like obviously, they're raisins, but it just didn't occur to me that like this was a tool to get you to eat like what you see in boxes of raisins. SW: This is Seth Werner. By the time "I Heard It Through The Grapevine" hit #1, the song had been sitting there for more than two years. Just to make the ad would cost $300,000. From a pop culture standpoint, absolutelypeople all over the world have heard of the Dancing Raisins. I'm Charlie Herman. It taxed both growers and packers. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. But these tears I can't hold inside. Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. SW: Unity has been a longstanding challenge for the raisin industry. Finance is provided by PayPal Credit (a trading name of PayPal (Europe) S. r.l. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! I Heard It Through The Grapevine - California Raisins. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. Our collection database is a work in progress. SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. No, not really. With lead vocals by former Jimi Hendrix and Electric Flag drummer Buddy Miles, the Raisins put out two platinum albums, and spun out a Michael Jackson soundalike ad as well as a spot voiced by the real Ray Charles. I don't care how small or whatever, but something that's not part of what you're doing.'. CHARLIE HERMAN: On September 14, 1986, California's hottest new band made its debut. Yeah. Lived here my whole life. SPEAKER FOUR: I even had little figurinesSPEAKER FIVE: I remember seeing them in my toy chestSPEAKER ONE: They were part of some happy meal kind of thing CH: The dancing raisins were invited to light the National Christmas Tree at the White House. They all want to have them back [sigh] I don't know if it's just because they love the dancing raisins, or I think more than that, is they just want a powerful campaign, you know, backing up California raisins. Oh I'm just about to lose my mind. Characters Steve and Roger go into a mall representing 1980s culture where they meet the Raisins who proclaim that they are "cursed to live forever. Definitely [both laugh]. Their cover of Marvin Gaye's &, Creative Commons Attribution-ShareAlike License. California Raisins Heard it Through the Grapevine (Better Quality) Herozilla Video Editing and Livestream Gaming 82.3K subscribers Subscribe 10K Share 983K views 3 years ago I don't own the. The game was completed and several video game critics reviewed it, but it was never released on the open market. If you have any issues please contact me before leaving negative response I will always do my best make it right! I Heard It Through the Grapevine. There is also some good news though! California Raisin's Version. Paul McCartney requested his own copy on VHS. [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". Besides appearing in short commercials, The California Raisins shared their musical chops in television specials. 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