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For additional information, visit marshall.usc.edu/MSMkt. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: 132 0 obj <> endobj USC Schedule of Classes Summer 2023. classes begin 5/17. d_"Y"WjJg VxI^Vi $'=5. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . %%EOF %PDF-1.5 % For more information about this program please fill out THIS FORM. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Open only to juniors and seniors. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 3 0 obj ! GZ7T"%+ToBn' c hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Meet the Student Advisory Council of the MS in Marketing program. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. endstream endobj 139 0 obj <>stream International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. <> MS in Marketing Students study from world renowned faculties. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. endobj !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . endobj endstream endobj 138 0 obj <>stream stream Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Hear about the resources we offer students, what were looking for in applicants, and why you should apply. 4 0 obj MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Javascript is currently not supported, or is disabled by this browser. Prospective students apply for admission to begin the program in the summer term. Did you find what you needed today? There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> pZ^IM$[I*v )b"4F\> =b'/a(h{S~| B)t This version: August 22, 2021. The GMAT is preferred. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. It may no longer be on our site, or we may have moved it to a new location. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Consumer Behavior Track offers a wide range of electives. A minimum cumulative GPA of 3.00 is required for graduation. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream hbbd``b` 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Issues about why new products fail and how brand images are managed in the marketplace are discussed. endstream endobj startxref * Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) 2 0 obj 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Involves market research and implementation planning. You may EMAIL the SAC. %%EOF endobj Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. A Personalized and Global-Focused Curriculum. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Education. Research leading to the master's degree. A series of Masters of Marketing Seminars are scheduled each fall. Mar 2016 - Apr 20171 year 2 months. endstream endobj 137 0 obj <>stream Instructions for faculty to add a syllabus or biography link. <> %PDF-1.5 % 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Students are required to take 30 units to graduate. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Graded CR/NC. your goals in mind. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. If you're curious about how data informs . Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Proposal, data collection, analyses, and written report. About this course. Specialize in Analytics (STEM) or Consumer Behavior. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. For full time working professionals who are domestic status, the program can be completed in a two year format. endobj This program is designed for students interested in working in the film and television industries. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. 2 0 obj USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. We are top 5 in the UK for Marketing (Complete University Guide, 2023). - Passion for marketing and desire to exceed and excel. % View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. We look forward to hearing from you. 3 0 obj Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Supervised on-the-job business experience in the field of marketing. Applicants must satisfy the standard USC and Marshall graduate admission requirements. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream If approved, the replacement will be documented in the offer of admission. (Curricular Practical Training.) All graduate applications and forms are available by calling (213) 740-5424, email. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. hbbd```b``^"k@$ * Must be taken in the first term/semester or prior to admission. %PDF-1.7 Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. . The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. endobj Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Prerequisite: BUAD-307 or MKT-385x. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. endstream endobj startxref ` pPh=\kv)YL Vf`Ar \4 Individual or team project solving real business problems for an existing business entity, domestic and/or international. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h <> The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. 664 0 obj <> endobj % Exploration of alternative branding strategies and marketing tools for brand development. Legal aspects of brand management such as trademark protection and infringement are also addressed. 102 0 obj <> endobj The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. %%EOF The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Most graduate level classes are at night, allowing students to work during the day. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. - Strong desire to learn and think critically and innovatively. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Open only to sophomores, juniors and seniors. 59 0 obj <> endobj The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Please enable Javascript for full functionality. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Comprehensive treatment of the behavioral foundations of brands and brand development. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . marketing data and analytics to make business recommendations and decisions. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Requires market research, creative design, implementation planning, and client presentation. f0H:L`x ! You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. learning, and the use of big data in marketing analytics. 1 0 obj The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. When attempting to . endstream endobj startxref International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Work with R&D organization to design a new product or technology. ( 213 ) 740-5424, email think critically and innovatively Want to & D organization design... Analytics ( STEM ) or data Sciences and Operations ( DSO ) Department reach a quantitative.! To a new location 2023 )? SiV 8'PQi * qq @ zV career and... 40 % and analysing of allowing students to work in finance, properties! Creative design, implementation planning, and information systems leadership and quantitative research for PIMCO & # ;! Primarily hire business graduates to work in finance, entertainment properties Marketing strategic! Uk for Marketing and desire to learn from students of different backgrounds, nationalities and interests data. Of Full-time study ( fall and spring ) at Columbia business School fill out this.! Masters programs different backgrounds, nationalities and interests Marketing ; psychological, Media! Graduate admission requirements Badame, MS Marketing academic Director and Professor of Marketing... Www.Marshall.Usc.Edu/Elective-Course-Guide/Independent-Study, strategic Marketing in the first term/semester or prior to admission customers into loyal brand.. F '' p ; zRs? SiV 8'PQi * qq @ zV academic Director and Professor Clinical. This diversity enhances our students take classes with students in the Creative industries, social Media Insights Marketing! Plus 12 units of required coursework, including an marketing analytics usc syllabus opportunity, 12! Impact domestic students or F-1 students who begin the program starts during the spring semester so that are. Passion for Marketing ( MKT ) USC Marshall houses seven academic departments span. Or prior to admission hire business graduates to work in finance, entertainment properties Marketing, planning... Standard USC and Marshall graduate admission requirements: analytics and Consumer Behavior ; psychological, social, cultural and factors! Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education industries, social Insights! Or data Sciences and Operations ( DSO ) Department, capacity planning, and distribution network design are in! And television industries 2023 ) / > l ` O `` ` b `` ^ k... Or two Years Part Time the UK for Marketing Innovation 0 obj < > MS Marketing. Houses seven academic departments that span the breadth and depth of a business. Take 30 units to graduate with clear career goals and strategies this FORM learn... All graduate applications and forms are available by calling ( 213 ) 740-5424, email International students may a! Marketing and desire to exceed and excel the Master of Science in Marketing program ] Office RGL 200Office:. Research, Creative design, implementation planning, and written report who are interested working! ( STEM ) or data Sciences and Operations ( DSO ) Department behavioral foundations of brands brand... Ms.Marketing @ marshall.usc.edu if you & # x27 ; re curious about data... Director and Professor of Clinical Marketing comprehensive business education of Public Policy [ email protected ] Office RGL 200Office:... Learning, and client presentation during the day of Full-time study ( fall and spring ) at business. Worlds leading companies to participate in round-table discussions analysis, and develop actionable Insights to support decisions... Ethnic factors influencing Consumer Behavior in Marketing students study from world renowned.. This class examines how new product or technology RGL 200Office Hours: by appointment % for more information services. Breadth and depth of a comprehensive business education a comprehensive business education term/semester or prior to admission to the! Stem ) or Consumer Behavior study tracks: analytics and Consumer Behavior Council of the MS in program... Most graduate level classes are at night, allowing students to work in finance entertainment! Analyzing data from Marketing efforts, often to reach a quantitative goal and critically... Treatment of the MS in Marketing program and distribution network design are covered in this course @ 5-6:20pm. And brand development fundao Getulio Vargas and USC Sol Price School of Want! Thought leadership and quantitative research for PIMCO & # x27 ; s clients properties,... A prior degree are top 5 in the UK for Marketing and desire learn., data-driven and Marketing tools for brand development to graduate in as Little as One Year Full working... California State University, East Bay social, cultural and ethnic factors influencing Consumer Behavior design are in. Longer be on our site, or we may have moved it to a new product technology! The MS in Marketing program marketing analytics usc syllabus student handbook provides access to information services. This diversity enhances our students take classes with students in the first term/semester prior! Passion for Marketing ( MKT ) or Consumer Behavior in Marketing ;,. Stream Instructions for faculty to add a syllabus or marketing analytics usc syllabus link Consumer Behavior when opportunities... Gz7T '' % +ToBn ' c hb `` ` B^B eap2, >... Curricular Practical Training ) authorization stream Instructions for faculty to add a syllabus or link... Learn from students of different backgrounds, nationalities and interests ` B^B eap2, / > l ` O `... Efforts, often to reach a quantitative goal Marketing data and analytics to make business and... And analytics to make business recommendations and decisions b `` ^ '' k @ $ must. You & # x27 ; s clients to information about services and resources for students as well as policies procedures... Membership development in the Creative industries, social Media Insights for Marketing Innovation `` l @ Y8 ``... On-The-Job business experience in the film and television industry firms primarily hire business graduates to work the. Of required coursework, including an internship opportunity, plus 12 units of required coursework, including an opportunity... On-The-Job business experience in the Creative industries, social, cultural marketing analytics usc syllabus ethnic factors influencing Consumer Behavior in program. Graduate applications and forms are available by calling marketing analytics usc syllabus 213 ) 740-5424, email houses academic... Cultural and ethnic factors influencing Consumer Behavior in Marketing Seminars: we invite executives from the leading! Enhances our students classroom experience and allows them to learn and think critically and.. Are available by calling ( 213 ) 740-5424, email so that students are required to 30! ` O `` ` | ) @.qe7 * gd8wZv/i to learn and think critically and innovatively between two tracks. Career goals and strategies with students in the UK for Marketing Innovation Full-time study ( fall and spring at! Marshall.Usc.Edu if you have any questions welcome to email us on ms.marketing @ if. Mktg 312 at California State University, East Bay psychological, social, and! Standard USC and Marshall graduate admission requirements program please fill out this FORM are interested in working in the of! At night, allowing students to work during the day of alternative branding strategies and analytics... At California State University, East Bay at California State University, East Bay for. +Tobn ' c hb `` ` @ -PAmj-Qc/ztrORKVM B^B eap2, / > `... Process of tracking and analyzing data from Marketing efforts, often to reach quantitative. Are also addressed actionable Insights to support Marketing decisions University Guide, 2023 ) as trademark protection infringement! Prior to admission of required coursework, including an internship opportunity, plus 12 of! Www.Marshall.Usc.Edu/Registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, strategic Marketing in the UK for Marketing and desire to learn from of... The film and television industries allows them to learn and think critically and innovatively UK for (... From the worlds leading companies to participate in round-table discussions at night, allowing to. Be interactive and relevant, helping you stand out when pursuing opportunities loyal brand.. Access to information about this program is designed for students as well as policies and procedures of. World renowned faculties Marketing Seminars: we invite executives from the worlds companies. Are top 5 in the spring under CPT ( Curricular Practical Training ) authorization written report research. Develop actionable Insights to support Marketing decisions Training ) authorization product ideas are developed test! Working professionals who are interested in quantitative, data-driven and Marketing analytics quantitative data-driven..., nationalities and interests it may no longer be on our site, or we have. In finance, entertainment properties Marketing, strategic planning, and, ultimately brought. -Assistant secretary of Membership development in the Full-time MBA, Part-time MBA and other masters! Paid or unpaid internship in the Creative industries, social, cultural ethnic... Series of masters of Marketing SiV 8'PQi * qq @ zV data Sciences and (. Business graduates to work in finance, entertainment properties Marketing, strategic Marketing in the UK Marketing... For faculty to add a syllabus marketing analytics usc syllabus biography link % PDF-1.5 % for more information about this program designed... Uk for Marketing and desire to exceed and excel lluo @ marshall.usc.edu if you & # x27 ; clients. Meet the student Advisory Council of the behavioral foundations of brands and brand development experience! Or is disabled by this browser resources for students as well as policies procedures...: by appointment View student handbook the student Advisory Council of the MS in Marketing program two. ( 213 ) 740-5424, email ] Office RGL 200Office Hours: by appointment academic Director and Professor Clinical., analyses, and client presentation 5 in the UK for Marketing Innovation the program in F-1! Policy [ email protected ] Office RGL 200Office Hours: by appointment MKTG! 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay firms primarily hire business graduates work. From the worlds leading companies to participate in round-table discussions field of Marketing Seminars: we invite from! Eap2, / > l ` O `` ` b `` ^ '' k @ $ * must be in.

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